About The Artist

I’m Alana - a jewellery designer and maker inspired by nature, energy, and self-expression. Creativity has always been a big part of who I am, and I came to jewellery through a love of storytelling, symbolism, and working with my hands.

Before jewellery, I ran my own floristry business. I loved the romance of it - the way flowers can express so much without words. Later, I became the in-house florist for the Greens Department, creating floral installations for TV, film, and adverts, including campaigns like Gucci perfume ads. While working with flowers, I began experimenting with ways to turn them into jewellery. When flower heads would break, I found ways to reuse them - making earrings or hairpins so their beauty didn’t go to waste. That mindset has stayed with me. Like floristry, jewellery is about connection, ritual, and presence - but while flowers fade, jewellery lasts. It grows with you.

My designs tend to have a bold, organic feel. I work exclusively with recycled solid sterling silver and gold, and often include crystals too. Sustainability and intention are at the heart of everything I make.

Each piece is shaped by personal experience - whether mine or someone else’s - and created with purpose: for healing, grounding, strength, or simply to feel good wearing.

Thank you for taking the time to read my story xx